http://www.singaporeartsfest.com/event_new.asp?t=3&pid=13&xaxis=-49&yaxis=0
http://www.nac.gov.sg/
Thursday, June 26, 2008
Field Trip Reflection Report
(CAST OF TEMPLE)
REFLECTION
After much deliberation and consideration among the various events that were available, I finally decided to watch a play called "Temple" by Cake Theatrical Productions. The play was showcased at the Drama Centre Theatre at the National Library. I was really captivated by the play, even though i could not make any sense out of the plot structure or character relationships. The experience was well worth the money and i would encourage everyone to watch a play someday, when they have the time.
This play is one of the numerous events in the Singapore Arts Festival. The festival was organised by the National Arts Council (NAC) to nurture the arts and make it an integral part of people's lives in Singapore. NAC was set up as a Statutory Board in September 1991 to spearhead the development of arts in Singapore. The Council aims to build a vibrant arts sector by creating a conducive environment where the arts is accessible to all and artistic talents have the necessary resources and capabilities to excel and achieve sustainability in the long term.
Besides earning money, I believe that every event oraganised serves as a stepping stone to be one step closer to acheiving their mission and vision.
For this event, the stakeholders I have identified are the production team, the media, the audience, the shareholders and last but not least the organiser. I feel that the target market for this event is anyone who has interest in the arts. The Singapore Arts Festival offers many different types of events that people can take part in both for free and also for a certain price. For example, you could go to the event at Bedok Reservoir or watch a play at the Drama Center Theatre for a certain price depending on the seat you choose.
The marketing strategies used by NAC to promote the Singapore Arts Festival are quite effective. The events cater to all the different age groups in Singapore and are situated all over Singapore. This way anyone who is interested in participating in any event can just pop by the nearest event which is situated closest to where they live. As for the pricing, people can choose to pay for an event which they are interested to go to or just patronize one of the numerous free events. Banners and billboards are set up in the central areas of Singapore to let people know that the Singapore Arts Festival has started. To cater to students, promotions are given so that they would be even more willing to take part in one of the events. Many different programmes are offered to cater to people with different interests. For example, if a play does not interest you, the Singapore Arts Festival also offers musicals, dance acts, exhibitions and many more. All in all, i feel that the marketing strategies that are being employed are excellent.
This event is able to meet tourist demand to a certain extent. For example, a tourist would not bother to attend an exhibition at Bedok reservoir unless their friends bring them there. Rather, if the event was at Orchard road there would be a higher chance of them staying for the event. Thus I feel that this event is able to cater to tourists but it also does not neglect the locals.
To end, I feel that NAC has done a good job of organising the Singapore Arts Festival. I believe that through this event they are one step closer to realizing their mission and vision. More international performances and acts could be done to raise the value of the event to be aligned with the tourism mission of Singapore
This play is one of the numerous events in the Singapore Arts Festival. The festival was organised by the National Arts Council (NAC) to nurture the arts and make it an integral part of people's lives in Singapore. NAC was set up as a Statutory Board in September 1991 to spearhead the development of arts in Singapore. The Council aims to build a vibrant arts sector by creating a conducive environment where the arts is accessible to all and artistic talents have the necessary resources and capabilities to excel and achieve sustainability in the long term.
Besides earning money, I believe that every event oraganised serves as a stepping stone to be one step closer to acheiving their mission and vision.
For this event, the stakeholders I have identified are the production team, the media, the audience, the shareholders and last but not least the organiser. I feel that the target market for this event is anyone who has interest in the arts. The Singapore Arts Festival offers many different types of events that people can take part in both for free and also for a certain price. For example, you could go to the event at Bedok Reservoir or watch a play at the Drama Center Theatre for a certain price depending on the seat you choose.
The marketing strategies used by NAC to promote the Singapore Arts Festival are quite effective. The events cater to all the different age groups in Singapore and are situated all over Singapore. This way anyone who is interested in participating in any event can just pop by the nearest event which is situated closest to where they live. As for the pricing, people can choose to pay for an event which they are interested to go to or just patronize one of the numerous free events. Banners and billboards are set up in the central areas of Singapore to let people know that the Singapore Arts Festival has started. To cater to students, promotions are given so that they would be even more willing to take part in one of the events. Many different programmes are offered to cater to people with different interests. For example, if a play does not interest you, the Singapore Arts Festival also offers musicals, dance acts, exhibitions and many more. All in all, i feel that the marketing strategies that are being employed are excellent.
This event is able to meet tourist demand to a certain extent. For example, a tourist would not bother to attend an exhibition at Bedok reservoir unless their friends bring them there. Rather, if the event was at Orchard road there would be a higher chance of them staying for the event. Thus I feel that this event is able to cater to tourists but it also does not neglect the locals.
To end, I feel that NAC has done a good job of organising the Singapore Arts Festival. I believe that through this event they are one step closer to realizing their mission and vision. More international performances and acts could be done to raise the value of the event to be aligned with the tourism mission of Singapore
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